Advertising card for the daily newspaper "De Amsterdammer", c. 1890
Braekensiek, J. (illustrator)
Van Leer (graveur/engraver)
year: ca. 1890
type: advertentie
advertisement
detail: nee
dimensions: 14,5 x 16,5 cm
related terms: reclame kranten
period: 19e eeuw
classification:
G: Boekhandel en uitgeverij
contents: This advertising card from around 1890 shows a number of well-known politicians sitting in a coach, reading "De Amsterdammer", a daily newspaper. In the 19th century it became more and more usual to advertise for books and periodicals. Screaming slogans, offering windfalls or recommendations (true or not) by well-known figures were then - as now - current sales promotion tricks. In addition to advertising in papers and periodicals, posters in shops, prospectuses, circular letters and cards like this one were also used.
origineel:
©description: Den Haag Koninklijke Bibliotheek
©reproduction: Amsterdam Bibliotheek KVB Universiteitsbibliotheek UVA
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